Bring on the bubbles!

Written on 07/26/16 7:24 PM

Life is a bit more bubbly at RPM these days as we’ve been thrilled to work with Riondo Prosecco, an Italian sparkling wine from Terlato Wines.

If you’ve checked out cocktails recipes on Pinterest or Instagram these days, you’ll know that prosecco is this summer’s “it” drink. From sparkling cocktails to summer popsicle treats, everyone is talking about prosecco! But even though it’s becoming the trendy everyday choice, not many brands are making a splash—that’s where we came in.

With prosecco becoming a more attractive option across the market, it was important to distinguish Riondo from its competition from the very start. Its authentic Italian roots and refreshing frizzante style made for a natural brand positioning – Riondo Prosecco is Italian for “summer.” We’re talking about the laid-back European summertime style of alfresco dining, flower-lined terraces and everyday celebrations.

Based on the nature of prosecco’s social popularity, our team was excited to focus on digital and social media for the official launch of the Riondo Prosecco brand. While our internal team is running community management and creating unique posts for Facebook and Instagram pages, we’re also teaming with a variety of popular blogger and social influencer networks to build the brand’s online presence. Bloggers immediately fell in love with the brand and created inventive summer cocktail recipes and party ideas with Riondo. Original content and the individual flair of each blogger’s social presence made this an ideal fit for the brand and the perfect way to introduce Riondo Prosecco to a growing following.

This is just the beginning of a fantastic partnership with Riondo Prosecco and it’s been amazing to see the brand begin its takeoff into social media prominence.

Want to learn more, or discuss how we can help your brand? Contact Jennifer Wiza at jwiza@rpmadv.com.