Whether it’s on a mobile device, the web, or a gaming floor, customers are leaving footprints of behavior. The era of “Big data,” driven by improvements in computing power and innovations in data analysis, enables gaming brands to access enormous caches of customer data and leverage that data to stimulate customers to make decisions. From targeting offers to customizing advertising creative, big data is changing how brands interact with consumers. What are companies learning, and how are they using the data they collect?
In a panel with Google Head of Insights & Analytics and the President and CEO of IRI, Chicago Booth marketing professor Sanjog Misra looks at how big data is changing marketing. Watch the video here: