Written on 06/12/18 5:08 PM
With only 23% of marketers confident in their ability to use data to optimize customer experience, and an overwhelming volume of data at their disposal, how can you develop a successful strategy? According to Altimeter’s customer research, there are four key steps to leveraging data for an optimal customer experience:
Focus on one customer experience category for your objective.
Prioritize only the data points you need for customer success.
Use a data management platform to view data holistically.
Create centralized data insights and experience delivery teams.
Want to learn more? Download the complete report, Creating a Data-Driven Strategy for Customer Experience, here.
by Jennifer Wiza