RPM Advertising

Case Studies > Thunder Valley Casino and Resort


Driving ticket sales for Summer Concert Series


Delivered over 15 million impressions
with 245,982 clicks

Highest click-thru rate was 3.61%
(average CTR for audio & music is 0.09% - Google: Mar/Oct 2014)
 

Summary

A Northern California resort needed to promote their outdoor amphitheater during the summer season. Facing stiff competition from stand-alone entertainment venues, RPM is tasked with increasing brand awareness and driving ticket sales for the 5,000-seat arena.

Build awareness, consideration and ticket sales for the Summer Concert Series featuring 35 artists from rock to comedy and country. The campaign would run from March 2014 through September 2014.


Challenge

Build awareness, consideration and ticket sales for the Summer Concert Series featuring 35 artists from rock to comedy and country. The campaign would run from March 2014 through September 2014.

Opportunity

Utilize a blend of streaming radio and online tactics to reach consumers at all levels of the purchase funnel to drive traffic to the website for ticket purchases. Campaign budget was approximately $200,000 with heavier allocation to Facebook and SEM.