RPM Advertising

Customer Relationship Marketing

When you take a look at our work or talk to any of our Client-Partners, you’ll see that we know how to tell a story. That’s our business.

But our work goes deeper than that. The story is just the introduction, the how-do-you-do, the acquisition of your audience. In other words, we’re just getting started. It’s the long-term connection that counts, and there is a big difference between understanding the importance of customer relationship marketing (CRM) and bringing expertise to the table.

We do the latter.

Our 360-degree process includes everything from data-driven analysis to eye-popping digital and printed creative. We’ll even find the right printer for you and negotiate the most cost-efficient price. It’s a thorough, innovative approach that’s been honed for more than 20 years because we know that successful CRM programs keep your customers coming back again and again.

From the earliest days of RPM, we’ve understood that relationships are at the foundation of any successful campaign. That holds true for every Client-Partner in any industry.

Travel. Hospitality. Retail. Pharmacy. Restaurants. Gaming. Automotive.

RPM has built successful CRM programs across the spectrum, all fully integrated within a brand’s advertising campaign and expertly segmented to put your message in front of the right customers at just the right time.

At its core, CRM is about continuing the conversation with the customer. We get to know them, their likes and dislikes, and what motivates them to ensure that the ongoing dialogue is timely, on point, and engaging.

We help you identify performance standards and dissect your customer data. We’ll determine optimal KPIs and structure direct marketing campaigns based on appropriate segmentation.

We’ll test your message and respond quickly to what’s working and what isn’t. We’ll provide full P&L analysis and recommendations based on those results. It’s numbers and experience working together.

Everything you’ve read so far on this site ties into CRM. It’s the people, the story, the science, and the creativity. And at RPM it’s all done under one roof.

Players Club cards

Smart thinking and strategy go in, spot-on creative comes out. The CRM circle is completed with sharp executions for every touch point.

Develop High-End Tiers

To better reach your most highly valued customers, we have created top tier naming and messaging strategies.

Design Member Cards

Players not only enjoy club privileges, they receive membership cards that are an eye-catching extension of the club.


From developing to naming to rolling it out to members, we build engaging promotions for your customers.


When it’s time for the personal touch, we create invitations that strike just the right note.

Print, Broadcast & Digital

Membership clubs have their own look and vibe. We showcase these unique brands via traditional and new media.