RPM Advertising

We Get the Word Out

In our most formal conversations, we describe ourselves as a “full-service marketing communications agency.”

The reason is twofold: 1. Advertising continues to evolve with each new platform that emerges; today’s cutting edge is tomorrow’s traditional. 2. Communications is more than advertising, and so are we.

Getting your message out and developing your brand is an ongoing initiative. It’s a conversation, a two-way street populated by regulars, passersby, curious onlookers, and interested newcomers. Your interaction with this crowd complements every effective ad campaign, and we can help you engage.

We build a strategic plan specific to your needs that goes beyond ROI expectations. From unpaid editorial exposure via our extensive traditional media contacts, to shared exposure on social media, we keep your name in front of your soon-to-be customers.

It’s public relations. It’s communications. That’s what we do.

Showcasing your latest event, innovation, community partnership, or superstar team member further enhances your brand awareness, and – by leveraging RPM’s long-established relationships every market in which our Client-Partners operate – you can achieve an optimum exposure via earned media placements.

With timely, well-placed communication and messaging, our team works directly with targeted media outlets to keep your name front of mind and always in the conversation.

Casinos cater to golfers. Sparkling beverages go well with green initiatives. Luxury car dealers make great neighbors in the community. See where we’re going with this? Don’t let your core industry define who you are or who you’re talking to.

Our team will work directly with you to identify new and relevant outlets to enhance your PR profile through traditional, digital, and social media.

As with all marketing communications, being proactive is essential in any messaging strategy. For all our Client-Partners, we keep ongoing contact with editors, writers, bloggers, and other influencers. We also track editorial calendars to pitch specific one-off opportunities as they arise.

When Hollywood Casino opened a new destination outside San Diego, they turned to RPM to fulfill its PR expectations. We did not disappoint.

Through broadcast, print, and digital platforms, Hollywood achieved 525 placements leading up to the opening with a reach of over 500,000 and a total publicity value of $1,006,858.

This included web-based videos, on-property celebrity lookalikes, bus wraps, and more, all of which generated a local buzz across the local media landscape.