Work > mycardoeswhat.org
My Car Does What?
With all the new-fangled technology that cars employ today, drivers need to learn much more about being safe on the road. To that aim, RPM pitched the NSC with an endearing campaign using a fun, original song together with a unique animated world starring Rick and his dog Scout. The catchy melody has viewers singing along and sharing the online videos and banners. It’s a playful concept that makes safe driving fun and memorable.