Here we are now,
We want to laugh. We want to scream. Every time we click on something, whenever we open an email or change the channel, we want to be shocked and provoked. People are hard-wired for curiosity. Now more than ever.
It's science, kinda
Emotion is everything for memory. When we smile, when we’re shocked, these moments are more deeply imprinted. Remember in 5th grade when you laughed so hard milk came out of your nose? The emotion makes it memorable. Brands that make us feel or make us think, brands that provoke a response are more likely to be remembered.