Bigger isn’t always better, at least not when it comes to social media influencers. Recent research shows that Instagram micro-influencers and macro-influencers garner similar average engagement rates on sponsored posts. Macro-influencers have greater reach than micro-influencers, so it’s no surprise that macro-influencer engagement levels are high in absolute terms, such as likes and comments. But … Continue reading Micro-Influencers or Macro-influencers: Which is right for your brand?