Greater Transparency with Blockchain-enabled Programmatic Advertising
Ad-buying and verification can be a very murky process. How can agencies enable greater transparency and clarity for programmatic advertising? At RPM, it starts with providing inventory verification and transparency for digital advertising, which is why we recently moved forward with a trial of Ternio’s blockchain solution for two clients—Terlato Wines and Majestic Star Casino … Continue reading Greater Transparency with Blockchain-enabled Programmatic Advertising
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