In its “Digital Video Advertising Best Practices 2019” report, eMarketer recently shared a number of useful trends and information pertaining to any channels that serve up video advertising and content digitally: advanced TV (connected, addressable, programmatic); VOD; social; YouTube; full episode players; and programmatic, PMP, and publisher-direct video. Of note here are some best practices … Continue reading When it comes to video, is shorter sweeter?