{"id":4226,"date":"2017-11-08T21:11:29","date_gmt":"2017-11-08T21:11:29","guid":{"rendered":"http:\/\/rpmadv.com\/?p=4226"},"modified":"2018-06-13T16:37:04","modified_gmt":"2018-06-13T16:37:04","slug":"thunder-valley-casino-resort","status":"publish","type":"post","link":"https:\/\/rpmadv.com\/index.php\/2017\/11\/08\/thunder-valley-casino-resort\/","title":{"rendered":"Thunder Valley Casino Resort"},"content":{"rendered":"<p class=\"p4\"><img decoding=\"async\" class=\"alignleft\" style=\"float: left; margin: 1em 1em 1em 0; max-height: 250px;\" src=\"http:\/\/rpmadv.com\/wp-content\/uploads\/2017\/11\/tvcr_large_thumb.jpg\" alt=\"tvcr_large_thumb\" \/>When our Client-Partner, Thunder Valley Casino Resort, made an adjustment to their customer relationship marketing program, specifically the redemption policies for its buffet, it had a negative impact on covers in the restaurant for 2017. In response, RPM was charged with developing a marketing program to drive business back to the buffet. The result was a TV spot within the \u201cLive Out Loud\u201d campaign that positioned the restaurant as a fantasy dining experience, a feast for the senses at each and every station in the buffet. The campaign launched in mid-September and by the end of the first month, revenue had increased significantly over the same period a year earlier. On YouTube, \u201cChef Spectacular\u201d has already exceeded 35k views. On track to outpace revenue projections for the year, the increased buffet traffic adds incremental revenue to Thunder Valley\u2019s casino floor. As we like to say, game on!<\/p>\r\n<iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/242825795\" width=\"640\" height=\"360\" frameborder=\"0\" webkitallowfullscreen mozallowfullscreen allowfullscreen><\/iframe>","protected":false},"excerpt":{"rendered":"When our Client-Partner, Thunder Valley Casino Resort, made an adjustment to their customer relationship marketing program, specifically the redemption policies for its buffet, it had a negative impact on covers in the restaurant for 2017. In response, RPM was charged with developing a marketing program to drive business back to the buffet. The result was [&hellip;]","protected":false},"author":8,"featured_media":4238,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[54,53,55,56,18,17,21,20,19,24,23],"class_list":["post-4226","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-customer-experience","tag-launch","tag-live-out-loud","tag-positioning","tag-rpm","tag-rpm-advertising","tag-rpm_chi","tag-rpmadv","tag-rpmchi","tag-thunder","tag-tvcr"],"_links":{"self":[{"href":"https:\/\/rpmadv.com\/index.php\/wp-json\/wp\/v2\/posts\/4226","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rpmadv.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rpmadv.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rpmadv.com\/index.php\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/rpmadv.com\/index.php\/wp-json\/wp\/v2\/comments?post=4226"}],"version-history":[{"count":7,"href":"https:\/\/rpmadv.com\/index.php\/wp-json\/wp\/v2\/posts\/4226\/revisions"}],"predecessor-version":[{"id":4229,"href":"https:\/\/rpmadv.com\/index.php\/wp-json\/wp\/v2\/posts\/4226\/revisions\/4229"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rpmadv.com\/index.php\/wp-json\/wp\/v2\/media\/4238"}],"wp:attachment":[{"href":"https:\/\/rpmadv.com\/index.php\/wp-json\/wp\/v2\/media?parent=4226"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rpmadv.com\/index.php\/wp-json\/wp\/v2\/categories?post=4226"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rpmadv.com\/index.php\/wp-json\/wp\/v2\/tags?post=4226"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}