{"id":5035,"date":"2018-06-12T17:08:19","date_gmt":"2018-06-12T17:08:19","guid":{"rendered":"http:\/\/rpmadv.com\/?p=5035"},"modified":"2018-06-12T18:07:29","modified_gmt":"2018-06-12T18:07:29","slug":"custexp-data","status":"publish","type":"post","link":"https:\/\/rpmadv.com\/index.php\/2018\/06\/12\/custexp-data\/","title":{"rendered":"Customer Experience: What\u2019s Data Telling You?"},"content":{"rendered":"<p class=\"p4\">With only 23% of marketers confident in their ability to use data to optimize customer experience, and an overwhelming volume of data at their disposal, how can you develop a successful strategy? According to Altimeter\u2019s customer research, there are four key steps to leveraging data for an optimal customer experience:<\/p>\r\n<img decoding=\"async\" class=\"alignleft\" style=\"float: left; margin: 1em 1em 1em 0; max-height:250px;\" src=\"\/wp-content\/uploads\/2018\/06\/cusExp.jpg\" alt=\"blockchain\" \/>\r\n<ol style=\"text-transform: none;\">\r\n   <li>\r\n<p class=\"p4\">Focus on one customer experience category for your objective.<\/p>\r\n<\/li>\r\n  <li>\r\n<p class=\"p4\">Prioritize only the data points you need for customer success.<\/p>\r\n<\/li>\r\n   <li>\r\n<p class=\"p4\">Use a data management platform to view data holistically.<\/p>\r\n<\/li>\r\n  <li>\r\n<p class=\"p4\">Create centralized data insights and experience delivery teams.<\/p>\r\n<\/li>\r\n<\/ol>\r\n<p class=\"p4\">Want to learn more? Download the complete report, Creating a Data-Driven Strategy for Customer Experience, <a href=\"\/wp-content\/uploads\/2018\/06\/Altimeter_Data_Driven_CX_Strategy_Omar_Akhtar.pdf\" target=\"blank_\">here.<\/a><\/p>\r\n&nbsp;\r\n<p class=\"p4\" style=\"margin-bottom: 2em;\">by Jennifer Wiza<\/p>\r\n","protected":false},"excerpt":{"rendered":"With only 23% of marketers confident in their ability to use data to optimize customer experience, and an overwhelming volume of data at their disposal, how can you develop a successful strategy? According to Altimeter\u2019s customer research, there are four key steps to leveraging data for an optimal customer experience: Focus on one customer experience [&hellip;]","protected":false},"author":8,"featured_media":5036,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[38,41,18,17,20,19,42,39,40],"class_list":["post-5035","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-customer-experince","tag-data","tag-rpm","tag-rpm-advertising","tag-rpmadv","tag-rpmchi","tag-strategy","tag-user","tag-ux"],"_links":{"self":[{"href":"https:\/\/rpmadv.com\/index.php\/wp-json\/wp\/v2\/posts\/5035","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rpmadv.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rpmadv.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rpmadv.com\/index.php\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/rpmadv.com\/index.php\/wp-json\/wp\/v2\/comments?post=5035"}],"version-history":[{"count":14,"href":"https:\/\/rpmadv.com\/index.php\/wp-json\/wp\/v2\/posts\/5035\/revisions"}],"predecessor-version":[{"id":5038,"href":"https:\/\/rpmadv.com\/index.php\/wp-json\/wp\/v2\/posts\/5035\/revisions\/5038"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rpmadv.com\/index.php\/wp-json\/wp\/v2\/media\/5036"}],"wp:attachment":[{"href":"https:\/\/rpmadv.com\/index.php\/wp-json\/wp\/v2\/media?parent=5035"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rpmadv.com\/index.php\/wp-json\/wp\/v2\/categories?post=5035"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rpmadv.com\/index.php\/wp-json\/wp\/v2\/tags?post=5035"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}