{"id":5052,"date":"2018-06-12T18:06:19","date_gmt":"2018-06-12T18:06:19","guid":{"rendered":"http:\/\/rpmadv.com\/?p=5052"},"modified":"2018-06-12T18:12:44","modified_gmt":"2018-06-12T18:12:44","slug":"digital-video-ads-are-you-making-customers-wait","status":"publish","type":"post","link":"https:\/\/rpmadv.com\/index.php\/2018\/06\/12\/digital-video-ads-are-you-making-customers-wait\/","title":{"rendered":"Digital Video Ads: Are You Making Customers Wait?"},"content":{"rendered":"<p class=\"p4\"><img decoding=\"async\" class=\"alignleft\" style=\"float: left; margin: 1em 1em 1em 0; max-height:250px;\" src=\"\/wp-content\/uploads\/2018\/06\/vidAds.jpg\" alt=\"blockchain\" \/>Buffering has become many digital marketers\u2019 worst nightmares. When digital ads are served alongside video, buffering can dramatically impact the success \u2013 or failure \u2013 of digital ads. Unlike display ads, which occur as a webpage loads, video ad calls often don\u2019t take place until the user clicks the play button, and this prompts the buffering cycle \u2013 a vicious one that can lose viewers and heighten user frustration.<\/p>\r\n&nbsp;\r\n<p class=\"p4\">With digital video ad spending in the US estimated to top $17 billion this year, and growth expected to reach $24 billion by 2020, marketers are betting big on video, according to eMarketer. But what if half your audience is giving up on your video ad before they even get to view it? That\u2019s what\u2019s happening, according to a survey of US mobile video viewers. In fact, nearly 60% of respondents reported that they are frustrated with their mobile video viewing experience at least half the time. And while half of these viewers are giving up, nearly one quarter stop using a particular service completely.<\/p>\r\n&nbsp;\r\n<p class=\"p4\">Similarly, about 80% of US adults surveyed by Adobe last December said that if a piece of content takes too long to load, they\u2019ll either stop viewing it or switch to a different device.<\/p>\r\n&nbsp;\r\n<p class=\"p4\">Frustration is running high, and publishers are making efforts to reduce buffering to keep users on sites longer. With more than 75% of worldwide video viewing on mobile devices, this is a problem publishers need to solve and agencies need to work with clients to address when developing digital video ad campaigns.<\/p>\r\n&nbsp;\r\n<p class=\"p4\" style=\"margin-bottom: 2em;\">by Jennifer Wiza<\/p>\r\n","protected":false},"excerpt":{"rendered":"Buffering has become many digital marketers\u2019 worst nightmares. When digital ads are served alongside video, buffering can dramatically impact the success \u2013 or failure \u2013 of digital ads. Unlike display ads, which occur as a webpage loads, video ad calls often don\u2019t take place until the user clicks the play button, and this prompts the [&hellip;]","protected":false},"author":8,"featured_media":5055,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[44,43,45,18,17,20,11,46],"class_list":["post-5052","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-ads","tag-digital-video","tag-html5","tag-rpm","tag-rpm-advertising","tag-rpmadv","tag-video","tag-vids"],"_links":{"self":[{"href":"https:\/\/rpmadv.com\/index.php\/wp-json\/wp\/v2\/posts\/5052","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rpmadv.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rpmadv.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rpmadv.com\/index.php\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/rpmadv.com\/index.php\/wp-json\/wp\/v2\/comments?post=5052"}],"version-history":[{"count":2,"href":"https:\/\/rpmadv.com\/index.php\/wp-json\/wp\/v2\/posts\/5052\/revisions"}],"predecessor-version":[{"id":5056,"href":"https:\/\/rpmadv.com\/index.php\/wp-json\/wp\/v2\/posts\/5052\/revisions\/5056"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rpmadv.com\/index.php\/wp-json\/wp\/v2\/media\/5055"}],"wp:attachment":[{"href":"https:\/\/rpmadv.com\/index.php\/wp-json\/wp\/v2\/media?parent=5052"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rpmadv.com\/index.php\/wp-json\/wp\/v2\/categories?post=5052"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rpmadv.com\/index.php\/wp-json\/wp\/v2\/tags?post=5052"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}