{"id":7039,"date":"2019-08-20T13:43:55","date_gmt":"2019-08-20T18:43:55","guid":{"rendered":"https:\/\/rpmadv.com\/?p=7039"},"modified":"2020-01-29T11:35:48","modified_gmt":"2020-01-29T17:35:48","slug":"does-your-brand-need-to-go-to-bootcamp","status":"publish","type":"post","link":"https:\/\/rpmadv.com\/index.php\/2019\/08\/20\/does-your-brand-need-to-go-to-bootcamp\/","title":{"rendered":"Does Your Brand Need To Go To Bootcamp?"},"content":{"rendered":"
The drive to \u201cdifferentiation\u201d isn\u2019t new, but it is harder\nthan ever.  Unfortunately, the reality is that today\u2019s hypercompetitive markets mean that brands are at parity in virtually every industry.  Whether your product is donuts, cars or if you\u2019re selling an \u201cexperience\u201d like a hotel or casino, setting your brand apart is no easy task. \nEssentially, products and services are so much the same that it\u2019s hard to stand out \u2013 and even harder to create customer loyalty.  That\u2019s why defining what your brand stands\nfor, promoting what makes you different and taking ownership of that is more challenging than ever.<\/div>\n
Take the airline industry as an example, JetBlue found their\nspace by capitalizing on what the other major airlines didn\u2019t have (or took away): free snacks and more leg room.  On\nthe other hand, Delta wanted to go after the business traveler so they focused on those consumers.  Both are successful\nin that they identified who they wanted to be for their customers and set about creating the experience and programs that allowed them to own that position.<\/div>\n

\n\n

\nSource: https:\/\/www.figmints.com\/blog\/5-companies-that-differentiated-in-crowded-markets-with-brand-strategy\/<\/h6>\n
 <\/div>\n
\nMost people associate brands with what they see \u2013 logos, color schemes, design; and those are all very important parts of a brand identity.<\/div>\n
\nBut before jumping straight into \u201cwhat color should our logo be\u201d or \u201cwhat do we want in our advertising,\u201d successful companies dig deep into their psyche to learn about who they are and more importantly who they want to be for their customers.<\/div>\n
\nSo, what\u2019s the first step? It all starts with an immersion. A brand bootcamp, if you will. It\u2019s a deep-dive into your brand to answer some fundamental questions: what makes you different, what are your vulnerabilities, who is your audience, what can you credibly own, what\u2019s your brand personality? Getting at these answers is not always easy but if you don\u2019t work to identify them, it becomes more difficult to communicate with a clear vision to your customers.<\/div>\n
\nA successful brand immersion comes down to a few key ingredients \u2013 some tangible and some intangible. But in order to be successful, these three must be in the room:<\/div>\n

\n\n

\nThese 3 simple components will get you diversity of thought, free flowing ideas and someone to guide you, keep you on track (and in check!) and provide insight along the way.<\/div>\n
\nComing out of the immersion, a brand platform begins to take shape as your positioning is clarified and used as the springboard for every customer touchpoint, from advertising to digital footprint, and retail experience to customer interaction. After all, a brand is the cumulative expression of everything from the tone of the customer service professional answering the phone, to the social media exchanges that take place across multiple platforms.<\/div>\n
\nAre you thinking, but we already have a brand. You\u2019re not alone. Many companies already have an established brand in some way, shape or form. But that doesn\u2019t mean you can\u2019t explore the boot camp exercise to see if it is still relevant to consumers \u2013 or at the mercy of a changed marketplace. You could learn how to improve your brand, or maybe it\u2019s time for an evolution. So, whether you\u2019re an emerging brand or one that might need a little time in boot camp, RPM is happy to help you explore. Give us a shout and let\u2019s talk!<\/div>","protected":false},"excerpt":{"rendered":"The drive to \u201cdifferentiation\u201d isn\u2019t new, but it is harder than ever.  Unfortunately, the reality is that today\u2019s hypercompetitive markets mean that brands are at parity in virtually every industry.  Whether your product is donuts, cars or if you\u2019re selling an \u201cexperience\u201d like a hotel or casino, setting your brand apart is no easy task.  […]","protected":false},"author":1,"featured_media":7331,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-7039","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/rpmadv.com\/index.php\/wp-json\/wp\/v2\/posts\/7039","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rpmadv.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rpmadv.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rpmadv.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rpmadv.com\/index.php\/wp-json\/wp\/v2\/comments?post=7039"}],"version-history":[{"count":24,"href":"https:\/\/rpmadv.com\/index.php\/wp-json\/wp\/v2\/posts\/7039\/revisions"}],"predecessor-version":[{"id":7349,"href":"https:\/\/rpmadv.com\/index.php\/wp-json\/wp\/v2\/posts\/7039\/revisions\/7349"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rpmadv.com\/index.php\/wp-json\/wp\/v2\/media\/7331"}],"wp:attachment":[{"href":"https:\/\/rpmadv.com\/index.php\/wp-json\/wp\/v2\/media?parent=7039"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rpmadv.com\/index.php\/wp-json\/wp\/v2\/categories?post=7039"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rpmadv.com\/index.php\/wp-json\/wp\/v2\/tags?post=7039"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}