Orange Juice


Build peaks. Don’t fill potholes.


Written on 02/1/18 5:19 PM


What if a teacher could design a lesson that he knew his students would remember 20 years later? What if a manager knew how to create an experience that would delight customers?


As marketers, our days are spent trying to figure out how to make our brand experience memorable. But what’s a memorable moment? In his book, The Power of Moments: Why Certain Experiences Have Extraordinary Impact, author Chip Heath looks at the mysteries of “experience.”


In an age where marketing has become as much science as art, Heath’s book offers fascinating insight into how experiences can stick with us long after the moment, and impact how we think and act years later.


View the video below to see Heath explain the puzzle of our memories of experiences.