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New Facebook Feature: Off-Facebook Activity
In an effort to be more transparent, Facebook has released a feature called Off-Facebook Activity.
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A New Entrant in the Streaming Wars
With the success in recent years of streaming content providers such as Netflix, Amazon Prime Video, and Hulu, major tech and content players have entered the scene.
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WANT TO EXPAND ADVERTISING REACH?
Have you ever struggled with figuring out how to expand your advertising reach to people, but you’re unsure of what interests/behaviors to target?
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Does Your Brand Need To Go To Bootcamp?
The drive to “differentiation” isn’t new, but it is harder than ever.
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Team-Building, Customer Service And Making Magic
Customer service. Customer experience. No matter what you call it, how your organization interacts with customers can make or break…
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2019-2020 Television Upfronts: Programming Recap
Each year, the major networks present their programming slates for the upcoming season…
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Celebrating 25 Years of Not Standing Still
RPM recently celebrated our 25th year, which means we’ve had a front row seat to seismic changes in how marketers market and consumers buy.
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Can You Build a Brand via Social Channels? RPM Showed Riondo How
As the prosecco category has grown significantly in the U.S., RPM has helped accelerate Riondo Prosecco’s rise.
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Generation Z Get Ready to Take the Stage
Gen Z is currently defined as by the Pew Research Center as being born in 1997 or later.
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When it comes to video, is shorter sweeter?
In its “Digital Video Advertising Best Practices 2019” report, eMarketer recently shared a number of useful trends and information pertaining to any channels that serve up video advertising and content digitally:
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CONNECTED TV PRIMER: AUDIENCES, CHALLENGES, AND OPPORTUNITIES FOR BRANDS IN THE U.S
Connected TV (CTV) is giving consumers more choice in how they view and interact with content.
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CALL ME BY MY NAME: WHY PERSONALIZED EMAIL SUBJECT LINES WORK
Brands are embracing personalization, but does it really make a difference when it comes to email?
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MEDIA BUYING 2018: TRANSPARENCY AT A CROSSROADS
Media buying transparency is at a crossroads, thanks to heightened client awareness and a call for media agency accountability. Download the whitepaper from the ANA and law firm Reed Smith to learn more about the ANA’s activities with respect to transparency and tissues impacting agencies and advertisers.
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SCOTUS OPENS DOOR FOR SPORTS WAGERING
The repeal of the Professional and Amateur Sports Protection Act of 1992 (PASPA) clears the way for casinos– and potentially racetracks, lotteries, card houses, and others – across the country to ask their players, “Care to make it interesting?”
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The Art of being Curious
It’s been said that creativity is finding two unrelated things and…
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