Orange Juice


Generation Z Get Ready to Take the Stage


Written on 04/30/19 6:15 AM


Generation Z Get Ready to Take the Stage

Gen Z is currently defined as by the Pew Research Center as being born in 1997 or later.

Here are some things to know about them:

1.) They have never lived without the internet. They are always online but feel overwhelmed by advertising on digital platforms.

2.) They like Instagram, Snapchat, and YouTube—but not Facebook or Twitter. (See pie chart below.)

3.) Any ads on these platforms need to be authentic and natural, using real people and real customer testimonials.

Most of Gen Z is not yet old enough to drink alcohol or gamble, and they may not yet have hit life-stage milestones such as buying a house or even a car. However, it’s never too early to think about how to best message newer generations as they age into a core demographic. For example, what currently works for A55+ may not be effective when Gen Z enters that age range.

As we look ahead, our teams continue to actively work with clients to understand the relative value of each cohort and how to most effectively message them in order to reach new audiences without sacrificing the current consumer.

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