CASINO CREATIVE

TV

PROMOTION CASE STUDIES

The $5 Million Suitcase Man Giveaway (Horseshoe Casinos)

The story goes like this: he walked into a casino with a suitcase full of cash and left with two.

Based on the legendary craps player at the original Horseshoe Casino in Downtown Las Vegas, RPM built a multi-property promotion for the modern-day Horseshoe Casinos.

Designed around stylized silhouetted graphics, RPM created a look that harkened back to the original Suitcase Man in the ’60s, inviting players to compete for their chance to win their own suitcase full of cash.

Timeline:

8 weeks – including Shoot

Fall 2009

$1 Million Camaro-A-Day Giveaway (Thunder Valley Casino Resort)

For its 10th anniversary celebration, the premier casino resort in Northern California loaded up a full month of full-throttle excitement: 38 Camaros in 29 days, that’s over $1 million in horsepower.

RPM developed a 360-degree campaign for the promotion, from the lockup to the animated Camaros built for TV and digital.

Timeline:

5 Weeks – including 3D Animation

May-June 2013

Play 500 on Us (Plainridge Park Casino)

The first casino in Massachusetts was looking for a boost to its marketing database, so it created an eye-popping acquisition program that needed eye-popping creative.

RPM built a campaign that was right on the mark.

Using animated graphics in TV, print, collateral, and digital, along with you-can’t-miss-this language, Play 500 on Us more than achieved its goals.

Timeline:

4 Weeks – including 2D Motion Graphics

Winter 2016

RADIO

PRINT

OOH

DM

DIGITAL

SOCIAL MEDIA

PRE-ROLL