PAID DIGITAL MEDIA

Data driven to drive results

Learn how RPM can level up your digital advertising


RPM Advantages


Casino Media Experience


15 years of paid digital media marketing in the casino industry.


Purchasing Power

Our purchasing power allows us direct lines of communication with support reps on all major networks. We can escalate support requests via direct channels only reserved for advanced agency partners.


In-house Channel Specialists

We buy all digital media directly on their respective platforms without the need for middlemen. This works to lower advertising costs and gives you a greater balance of high-quality inventory. Our team continuously monitors and optimizes campaigns for even deeper savings.


DSP Partnerships

Our partnerships enable real-time bidding capabilities resulting in the most efficient costs.


In-house Digital Creative Team

We can quickly design, animate, and update campaigns.


Utilization of AI for Savings

AI bidding criteria allows budget saving opportunities without the need to manually control bids. RPM saves our clients money every month which can be reinvested into increasing awareness, impressions and clicks.


Platforms


Social
(Facebook, Instagram, X (Twitter), Spotify, Pinterest)

SEM
(Google, Microsoft Bing)

Programmatic
(Banners, Mobile, Native), Audio, CTV/OTT, DOOH

Streaming Audio/Video
(YouTube, Hulu, Disney, Spotify, Pandora)

Custom Targeting


  • Industry Affinities
  • Geography
  • Demographics
  • Behavioral
  • Re-targeting
  • Competitive Conquesting
  • Geofencing
  • Zip Code Targeting

Reporting


  • Live Metrics Dashboard
  • Monthly Review of Campaign Performance
  • Ad Hoc Reporting
  • Advanced Reports:
    • Foot Traffic Attribution Reports
    • Lift Studies
    • Cross Channel Attributions
    • Store Visits