Ballys Chicago


One of the world’s leading gaming companies was awarded the first casino license in Chicago, and it was a game-changer, both for Bally’s and the city. To prepare for the opening of the temporary facility at the historic Medinah Temple, RPM launched a dynamic brand featuring the distinctive Bally’s red that grabbed the attention of players throughout the Greater Chicagoland area, signaling the start of “a whole new energy in the heart of downtown.”