Field Museum

Bringing a Chicago icon to life

In the client’s own words, the Field Museum was a place full of “dusty old things.” But soon RPM mobilized innovative media, experiential, and imaginative PR initiatives to create an incredible amount of buzz. Out-of-the-box ideas focused on Chicago visitors including talking points for cabbies, in-flight videos on arriving United flights and so much more. Dramatic posters and television cemented the legendary brand’s skyrocketing popularity. All in all, RPM helped the Field Museum become Chicago’s number one attraction.