From the very beginning, RPM understood that the Binion name and the family history that began in Vegas in 1951 offered serious gamblers (and the not-so-serious) the authenticity they craved. Featuring big-time action and a classic casino experience, Horseshoe quickly grew into a gaming powerhouse. Iconic tales from the casino’s storied past built a foundation for the legendary brand. And when the Hammond, Indiana, property was reimagined as a billion-dollar mega-casino, RPM leveraged unique transit placements, dramatic video and unforgettable experiential moments, including a game of high-stakes blackjack played live on Jimmy Kimmel. Ultimately, the campaign helped create one of the biggest grand openings in gaming history.