Orange Juice

Your
quarterly
vitamin.

How To partner With Programmatic and Digital Media Vendors

with RPM’s Tyler Bryant

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New Facebook Feature: Off-Facebook Activity

In an effort to be more transparent, Facebook has released a feature called Off-Facebook Activity.

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A New Entrant in the Streaming Wars

With the success in recent years of streaming content providers such as Netflix, Amazon Prime Video, and Hulu, major tech and content players have entered the scene.

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WANT TO EXPAND ADVERTISING REACH?

Have you ever struggled with figuring out how to expand your advertising reach to people, but you’re unsure of what interests/behaviors to target?

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Does Your Brand Need To Go To Bootcamp?

The drive to “differentiation” isn’t new, but it is harder than ever.

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Team-Building, Customer Service And Making Magic

Customer service. Customer experience. No matter what you call it, how your organization interacts with customers can make or break…

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2019-2020 Television Upfronts: Programming Recap

Each year, the major networks present their programming slates for the upcoming season…

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Celebrating 25 Years of Not Standing Still

RPM recently celebrated our 25th year, which means we’ve had a front row seat to seismic changes in how marketers market and consumers buy.

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Can You Build a Brand via Social Channels? RPM Showed Riondo How

As the prosecco category has grown significantly in the U.S., RPM has helped accelerate Riondo Prosecco’s rise.

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Generation Z Get Ready to Take the Stage

Gen Z is currently defined as by the Pew Research Center as being born in 1997 or later.

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When it comes to video, is shorter sweeter?

In its “Digital Video Advertising Best Practices 2019” report, eMarketer recently shared a number of useful trends and information pertaining to any channels that serve up video advertising and content digitally:

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CONNECTED TV PRIMER: AUDIENCES, CHALLENGES, AND OPPORTUNITIES FOR BRANDS IN THE U.S

Connected TV (CTV) is giving consumers more choice in how they view and interact with content.

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CALL ME BY MY NAME: WHY PERSONALIZED EMAIL SUBJECT LINES WORK

Brands are embracing personalization, but does it really make a difference when it comes to email?

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MEDIA BUYING 2018: TRANSPARENCY AT A CROSSROADS

Media buying transparency is at a crossroads, thanks to heightened client awareness and a call for media agency accountability. Download the whitepaper from the ANA and law firm Reed Smith to learn more about the ANA’s activities with respect to transparency and tissues impacting agencies and advertisers.

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SCOTUS OPENS DOOR FOR SPORTS WAGERING

The repeal of the Professional and Amateur Sports Protection Act of 1992 (PASPA) clears the way for casinos– and potentially racetracks, lotteries, card houses, and others – across the country to ask their players, “Care to make it interesting?”

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Greater Transparency

Blockchain-enabled Advertising

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Customer experience:

What’s data telling you?

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Digital Video Ads

Good for customers?

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ITALIAN FOR SPRING

Creative spotlight on Rindp Prosecco…

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Build peaks

Chip Heath looks at the mysteries of “experience….

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New Suite of BI Tools

RPM’s brand new suite of business intelligence tools…

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Attribution Modeling

Attribution. It’s the word on every marketer’s lips…

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Influencers

social media influencers…

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Thunder Valley Casino Resort

“Live Out Loud” campaign…

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An Analytics Mindset

Analytics is embedded in everything…

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“Cleaning Up” Digital Media

The days of giving digital a pass are over…

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Xbox Meets Jackpots

Skill-Based Slots Make Their Debut

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Success in San Diego

the newest entrant into a crowded gaming market…

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The Art of being Curious

It’s been said that creativity is finding two unrelated things and…

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CRM

The era of “Big data”…

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