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CONNECTED TV PRIMER: AUDIENCES, CHALLENGES, AND OPPORTUNITIES FOR BRANDS IN THE U.S

Connected TV (CTV) is giving consumers more choice in how they view and interact with content.

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CALL ME BY MY NAME: WHY PERSONALIZED EMAIL SUBJECT LINES WORK

Brands are embracing personalization, but does it really make a difference when it comes to email?

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MEDIA BUYING 2018: TRANSPARENCY AT A CROSSROADS

Media buying transparency is at a crossroads, thanks to heightened client awareness and a call for media agency accountability. Download the whitepaper from the ANA and law firm Reed Smith to learn more about the ANA’s activities with respect to transparency and tissues impacting agencies and advertisers.

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SCOTUS OPENS DOOR FOR SPORTS WAGERING

The repeal of the Professional and Amateur Sports Protection Act of 1992 (PASPA) clears the way for casinos– and potentially racetracks, lotteries, card houses, and others – across the country to ask their players, “Care to make it interesting?”

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Greater Transparency

Blockchain-enabled Advertising

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Customer experience:

What’s data telling you?

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Digital Video Ads

Good for customers?

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ITALIAN FOR SPRING

Creative spotlight on Rindp Prosecco…

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Build peaks

Chip Heath looks at the mysteries of “experience….

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New Suite of BI Tools

RPM’s brand new suite of business intelligence tools…

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Attribution Modeling

Attribution. It’s the word on every marketer’s lips…

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Influencers

social media influencers…

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Thunder Valley Casino Resort

“Live Out Loud” campaign…

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An Analytics Mindset

Analytics is embedded in everything…

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“Cleaning Up” Digital Media

The days of giving digital a pass are over…

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Xbox Meets Jackpots

Skill-Based Slots Make Their Debut

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Success in San Diego

the newest entrant into a crowded gaming market…

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The Art of being Curious

It’s been said that creativity is finding two unrelated things and…

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CRM

The era of “Big data”…

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