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“Cleaning Up” Digital Media

by Mara Schneider

There has been a lot of talk about “cleaning up” the digital media supply chain, but what does this mean? And how can clients ensure transparency when it comes to digital media investments?

Mark Pritchard, Chief Brand Officer for P&G, spoke at the Interactive Advertising Bureau's Annual Leadership Meeting in Hollywood, Florida, on January 29th and announced, "The days of giving digital a pass are over, it's time to grow up. It's time for action."

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