Using a traditional print campaign, branded point-of-sale pieces and a huge social media push, RPM helped make Riondo one of the hottest brands in the red-hot prosecco market. Out-of-the-box ideas like waitstaff videos, branded content, influencer marketing and lifestyle posts with cocktail recipes and how-to videos have created ongoing relationships with the target. We even built an entire holiday – National Prosecco Day with its own website and promotion devoted to celebrating all things Riondo Prosecco. Through an array of social media channels, banners and streaming audio, the multi-faceted digital campaign continues to reinforce Italy’s most authentic prosecco. Making it one of the fastest-selling prosecco brands nationally with the number one case velocity.